I'm Christina,
your partner in
Growth Transitions.
About Growth Transitions.
Growth reaches a point where it becomes a new starting line. A fresh round of funding, a phase of rapid expansion, or a major shift in the business model reshapes priorities, structures, and teams — ultimately, how the business works.
This is what I call a Growth Transition: the phase where what carried the company so far must evolve to support what comes next. The stakes rise. It’s no longer just about momentum; it’s about shaping the next phase with intention.
During these Growth Transitions, I partner with founders and leadership teams to bring clarity, sound decisions, and action that holds.
Sometimes that means sharpening direction and priorities. Sometimes it means executing growth in practice — shaping go-to-market, evolving the operating model, and carrying key initiatives through. And other times it means designing leadership roles and decision rights so execution holds. Often, it’s kind of all at once.
You may be here because...
Is this you?
I work with growth-stage businesses entering a significant next phase. Industries vary — often end-consumer — and teams typically range between 30 and 300 people. The stage is what defines the work.
These businesses have moved beyond experimentation. They’re scaling their ambition while professionalising how they operate. With scale comes greater consequence — and the responsibility to shape what happens next with intention.
Let’s work together.
